There have been, and continue to be, several offerings in the ‘benchmarking’ space. Each of these products focusses on key elements that suit different fundraising programs. Fundraising Insight’s goal is to provide useful measures for fundraisers who are looking for strategic outcomes. There are many measures with which to assess our individual giving programs, but often the reasons of importance are missed and the opportunities for application are overlooked. Fundraising Insights aims to provide comparable measures for charities while providing value insight on what a metric means for a specific organisation. The goal is for key actionable insights for program improvements.

This is a program that, we believe, is important to the sector and delivers value back to the sector. We’ve seen programs that provide free versions that limited the ability to discuss freely the implications of metrics. This was because it may become obvious who a participant was to those who weren’t allowed to know. By not offering a free version, it means everyone has equity in the program, and it allows members to discuss more freely.

Our goal is to provide accessible insights to organisations of all sizes. We want to be more inclusive than exclusive. This is part of the reason we don’t offer a free version too. By paying to participate and providing data, everyone has shared equity in the program and has access to the same valuable insights for their organisation.

We’re still fine-tuning the final data requirements, but will publish them here soon. To keep the program as affordable as possible, the pricing reflects a charity providing data per the specification. If charities need additional support, we can customise an offering to assist with data provision.

Given that we’re looking at macro trends and broad program performance, we don’t believe it’s necessary to request personally identifiable information. Yes, we’ll ask for some basic information that will be helpful at a donor level like, ID, DOB, suburb, state, and maybe a first name. We don’t need to know your donor’s other information like phone numbers, emails or their specific address. We’re not matching your donors to another organisation’s donors.