Insights
Our Latest Insights
on Fundraising Practices
Insights for Strategic Fundraisers


July 4, 2024
Better Fundraising Measurement
Not all measures are created equal. Fundraising Insights is all about using metrics and understanding to improve fundraising practice.
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March 10, 2023
High Value Acquisition Results
As a follow on from our High Value Donors insight, we share the results from one client who applied the thinking for mid-value acquisition, demonstrating the positive outcomes of Fundraising Insights.
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Insights for Strategic Fundraisers

June 12, 2023
Cost of Living Impacts
Exploring 2023 cost of living impacts post covid and how Fundraising Insights can help.
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August 26, 2022
High Value Acquisition
Fundraising Insights is all about uncovering valuable ways to increase fundraising performance. Here we explore one of the ideas that helps attract new mid-value supporters.
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August 12, 2022
High Value Donors
Some insights from our first round of Fundraising Insights that challenge the myth that Mid and Major donors come from regular cash acquisition.
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January 19, 2022
Understanding Value Distribution
Inequality is often looked at as a bad thing in society, however, in Fundraising it can help us be more efficient with our programs. There is a tradeoff though, as with more income from fewer donors, the level of risk can increase too.
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January 11, 2022
Scale Matters
Getting access to quality insights can be difficult, especially when you’re a small organisation. Fundraising Insights strives to ensure equity for all members by making sure data provision is for all, not just those with scale.
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December 19, 2021
Better Retention
Recruiting donors is already hard, so making sure we understand how we can get the best out of their long term givng becomes important.
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